Topic: Market, Business and Product Development Plan
Meeting Time: M/W 9:30 to 10:45 AM
Faculty Coach: Dr. Lauren Labrecque
Lakeshore Interactive is developing a mobile strategy for one of its clients, CouponCabin, that maintains the site’s position as the definitive, online source for coupons. CouponCabin helps consumers save money when shopping online or at bricks-and-mortar retailers by providing online coupon codes (i.e., free shipping and other promo codes used directly on retailer websites), grocery coupons, printable coupons, product deals, and more. CouponCabin has experienced tremendous success working directly with name-brand retailers to bring coupons online and drive hundreds of millions of dollars in transactions to its partners. Consumers know CouponCabin for its quality content, offerings from a large network of retailers, and ease of use. However, the site lacks a mobile presence. Mobile commerce in the United States is projected to reach $6B in 2011 and $30B by 2015, making this space extremely attractive for CouponCabin.
Lakeshore Interactive would like a preliminary business and product development plan that recommends a strategy for CouponCabin’s mobile launch. This plan should incorporate market research that investigates consumer behavior and expectations when shopping with mobile devices using iOS apps for the iPhone and iPad, Android apps, SMS, and mobile websites. It should also consider how the content and functionality currently available at CouponCabin.com may be leveraged to delight consumers while supporting business goals. All business majors needed.
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