Monday, March 25, 2013

Fall 2013 Project: Knaack 

Faculty Coach: Dr. James Johnson
Meeting Times: 11:00 am - 12:15 T/TH

Topic: Packaging Strategy 

Knaack LLC is the leading provider of tool and material secure storage systems in JobSite, Truck, and Van applications for professional contractors. The company was founded over 50 years ago, and still operates its headquarters and manufacturing operations from Crystal Lake, Illinois. Knaack LLC is proud of its state-of-the-art metal working and finishing operations and the leading position its KNAACK® and
WEATHER GUARD® brands have earned for durable, secure tool storage products.

Knaack LLC would like an ELC project team to assess the effectiveness of its product packaging. The Company believes that the packaging could be improved to support sales and marketing  objectives and could reduce shipping damage, improving customer satisfaction. The ELC team will be asked to review best practices from the industry and benchmark Knaack packaging against other companies and products to  make recommendations relating to process, cost, marketing, shipping and damage. .

The final deliverable will be a report on Product Packaging with a full cost benefit analysis and proforma P&L and balance sheet to support improvement recommendations.

The Knaack LLC team is excited to work with an ELC project group and will provide necessary data and history on products, packaging, claims and costs to facilitate the development of a successful business model. All majors can apply.

To learn more about KNAACK® and WEATHER GUARD® Equipment, visit us at and Be sure to locate us on Facebook, Twitter, and YouTube using the keywords “Knaack” and “Weather Guard”.

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